Komponenty vztahu podnik zákazník a jejich význam pro konkurenceschopnost podniků

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Title in English Components of the company - customer relationship and its importance for the companies competitiveness
Authors

KLAPALOVÁ Alena

Year of publication 2009
Type Article in Proceedings
Conference Konkurence, teoretické a praktické aspekty
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords competitiveness; financial prosperity; business strategies; relation with customer
Description The paper presents some partial results from the empirical survey of the Research Centre of the Czech economy competitiveness concerning selected factors which can be connected with the relationship of companies with their customers and could in a certain form belong among the competitiveness factors. Selected factors typical components of mutual relations are analyzed for the groups of companies divided on the basis of financial prosperity.
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