The impact of strategic management tools on product quality and business performance
| Autoři | |
|---|---|
| Rok publikování | 2014 |
| Druh | Článek ve sborníku |
| Konference | SGEM conference on political sciences, law, finance, economics & tourism. |
| Fakulta / Pracoviště MU | |
| Citace | |
| Doi | http://dx.doi.org/10.5593/sgemsocial2014B22 |
| Obor | Řízení, správa a administrativa |
| Klíčová slova | strategic management tools; quality certificate; product quality; business performance; the Czech Republic |
| Popis | The paper aims to find out if the use of strategic management tools affects the quality of the product and business performance. The empirical survey was executed in 101 Czech food processing companies. Using of 10 various strategic management tools and a quality certificates was investigated. The quality of the product was measured by the number of defect products and complaints and also by subjective quality perceived by the manufacturer. Business performance was measured by financial indicators Return on assets, Return on equity and Total assets turnover ratio. Results show that although manufacturers themselves believe that the use of strategic management tools has a positive impact on the quality and performance, statistical analysis did not confirm the association. |
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