The impact of strategic management tools on product quality and business performance

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Publikace nespadá pod Lékařskou fakultu, ale pod Ekonomicko-správní fakultu. Oficiální stránka publikace je na webu muni.cz.
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POKORNÁ Jana SUCHÁNEK Petr

Rok publikování 2014
Druh Článek ve sborníku
Konference SGEM conference on political sciences, law, finance, economics & tourism.
Fakulta / Pracoviště MU

Ekonomicko-správní fakulta

Citace
Doi http://dx.doi.org/10.5593/sgemsocial2014B22
Obor Řízení, správa a administrativa
Klíčová slova strategic management tools; quality certificate; product quality; business performance; the Czech Republic
Popis The paper aims to find out if the use of strategic management tools affects the quality of the product and business performance. The empirical survey was executed in 101 Czech food processing companies. Using of 10 various strategic management tools and a quality certificates was investigated. The quality of the product was measured by the number of defect products and complaints and also by subjective quality perceived by the manufacturer. Business performance was measured by financial indicators Return on assets, Return on equity and Total assets turnover ratio. Results show that although manufacturers themselves believe that the use of strategic management tools has a positive impact on the quality and performance, statistical analysis did not confirm the association.
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